A detailed look into DIY music marketing! Since Covid, we’ve all had to make drastic changes to how we’re connecting to people and promoting our music online. In this workshop, we will look at how to write a basic marketing plan together which will help you increase your engagement and give structure to how you reach your audience and a look into social media guidance with Facebook and Instagram.
WORKSHOP BREAKDOWN
How to write a mission statement
Learning about breaking down Aims and Objectives
Target audience development
Social Media Management with Facebook and Instagram
Tools and approaches on how to market your music
How to write a press pack
PARTICIPANT TESTIMONIALS
"Overall, I found the content of the workshop very novel and not something I would have stumbled across"
"Approach was highly accessible and easy to follow”
“Very eye opening, it’s been really useful being introduced to new platforms”
The workshop will be in English, on Jitsi platform.
We ask for 5-10€ as a donation and we have two free social spots.
To register, send an e-mail to soundsqueervienna@gmail.com
Language: English
BIO
Aja Ireland is an award winning sound and performance artist whose live shows are described in The WIRE Magazine as “Shifting from ethereal diffusions to potent explosions that toy with genre stereotypes."
After working as a marketing manager for UK Young Artists and Unlimited, Aja has experience in developing and implementing marketing strategies and social media campaigns for international arts festivals and booking and marketing multiple European tours with an album release which received international press in The Quietus, VICE, The Quietus, Elephant Magazine, Red Bull Music and The Guardian. IN 2018, After winning the PRS Oram Award for innovative music production, Aja created a sound score for a VR experience created by Ryan Heath called "The Thinning” and has headlined major festivals such as CTM, Sonic Acts and Supersonic.
After composing a sound-score for designer LULALOOP at Berlin Alternative Fashion Week, Aja scored the spatial sound design for Joey Holder’s art installations 'Ophiux' and 'Adcredo' The Deep Belief Network which was toured at Bloc Projects - Sheffield, QUAD - Derby, Matt's Gallery - London and 6th Athens Bienalle..